Six tools for the judgement calls in a pitch

Score a deal, map the stakeholders, plan a negotiation or a follow-up cadence. Each tool runs in your browser, nothing you enter is uploaded, and you leave with something usable before your next meeting.

Read the research these tools draw on
The toolkit

Six tools for the run-up to a pitch

Six tools that run in your browser, with nothing uploaded and no account needed. Each gives a starting point.

The Deal Qualifier

Scores a prospect against qualification criteria such as budget, authority and timeline. The score is a starting point.

Read the targeting guide

The Pitch Structure Scorer

Checks a pitch's structure against the moves that hold a room's attention, and flags where the logic runs thin.

Use the tool

The Stakeholder Map

Plots the economic buyer, the champion and the people who can block but not approve, before the room decides.

Read the guide

The Negotiation Prep Sheet

Sets out your BATNA (best alternative to a negotiated agreement) and anchor number before the other side sets theirs.

Read the negotiation guide

The Follow-Up Cadence Planner

Builds a follow-up schedule after the room decides, spaced so persistence reads as interest.

Use the tool

The Presentation Timing Calculator

Splits your slot into sections and slides so the pitch ends on time, with room left for questions.

Use the tool

Six tools, and nothing you enter leaves your browser

Each of the six tools on this page runs entirely in your browser. Nothing you type is uploaded to a server, stored, or tied to an account, because there is no account to tie it to. You open the tool, work through it, and close the tab: what you entered leaves with you.

Why that matters

A deal qualifier or a negotiation prep sheet usually holds a client name, a number, and a judgement about someone you are about to sit opposite. Sending that through a form and a server is one more place it can go astray. Running the calculation in your browser removes that step.

The six tools

  • Deal Qualifier: works through the questions that separate a prospect worth your time from one that is not, in the spirit of the approach set out on Targeting: Who Is Worth Pitching, and Who Is Not.
  • Pitch Structure Scorer: checks a pitch against the structural points covered on The Pitch: Structure, Story and the One Thing You Are Asking For.
  • Stakeholder Map: sets out who in the buying group can say yes, who can only say no, and who is neither, ahead of the individual conversations described on Preparation: Winning the Room Before You Enter It.
  • Negotiation Prep Sheet: works through your walk-away position, your opening number and the other side's likely position before the meeting.
  • Follow-Up Cadence Planner: sets out a schedule of contact for after the room decides, so the gap between pitch and answer is not filled by silence.
  • Presentation Timing Calculator: checks a run of slides against the time actually allotted for them.

What a calculator cannot do for you

Each tool works from rules you can read on its own page: the method is set out. A qualifier score or a timing calculation can still be wrong, because it works only from what you put in and cannot see the client, the room, or the politics behind either. Treat the output as a starting position to check against what you already know.