Big Moves 16/10/26: The Pitch Is Still in Play — LBB
Welcome to Big Moves, LBB's weekly look at the hires, wins, pitches and business shifts shaping advertising across the UK and Ireland.
advertisingagencyUKpitchaccount winshiresIreland
Pitches are won and lost in public, and the record shows why
Every item here is a named pitch outcome with a public source: a tender award notice, a company announcement, a court record or trade press coverage, dated and linked. The lesson sits in one paragraph.
Read the pitch craft guides behind these outcomes See how WPP's Ford account review exposed an incumbent's weak spotPitches won and lost, each one with a public source behind it
Real tenders, account reviews and funding pitches, drawn from company announcements, tender notices, court records and trade press, each with a link to where it came from.
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