Before you pitch
Targeting, the right seller and the right buyer, and preparation, covering who to approach and how to walk in already ahead.
Read the guide →Twelve guides. One argument each. No padding.
Twelve guides, each covering one part of the pitch from targeting through to follow-up. Every one names its evidence, its failure modes, and the point where a technique tips into manipulation.
See the research behind the guidesEvery stage of the pitch, in order
Twelve guides run from who is worth pitching to what happens after the room decides. Each one names its research, its failure modes and where to go next.
Inside the room
The pitch itself, the presentation, negotiation and closing: the four guides on winning agreement once you are in front of the buyer.
Read the guide →What actually works
The follow-up, the psychology behind persuasion, a field guide to good and bad techniques, and how AI is changing the pitch.
Read the guide →